Chapter 706: Opening Doors to Guests

Haoyuan Tian Shi is the largest trading market in “Haolan Continent.” Deities from within a radius of 2 trillion li all come here to shop, resulting in hundreds of thousands of visitors every day.

As the large water-screen in the central square displayed the news of Tianxuan Treasure Shop’s opening, Su Che’s store welcomed its first batch of customers.

Upon entering the store, customers naturally received a message detailing the shop’s three main business areas: selling magical artifacts and mutated spiritual flames, as well as purchasing creatures from the living world indefinitely. The details were so thorough that the three celestial-level clerks didn’t need to repeat them repeatedly—customers could instantly learn everything through mental communication.

“Are there really thousands of immortal artifacts to choose from?”

Every customer who entered the store was astonished by this and couldn’t help but marvel at how well-stocked and powerful this treasure shop was…

The first customer who wanted to buy a magical artifact was a middle-aged Xuanxian with a long beard hanging over his chest. Yuan Ping was in charge of serving him.

This middle-aged Xuanxian was led into an artifact appreciation room, where he sat in a comfortable armchair, sipping tea leisurely while being able to view thousands of immortal artifacts at will.

All those artifacts weren’t actually piled in front of him. If they had been, and someone with malicious intentions had rushed in, swept them all into their personal space, and fled, what a disaster that would have been!

Thus, each appreciation room was merely an illusion array devoid of any danger. Inside the array, customers could experience the detailed information of each artifact firsthand and even simulate its effects.

A treasure shop was essentially a top-tier immortal mansion, with an interior space larger than several mortal planets combined. Countless such small rooms could be created, allowing any customer who wanted to shop to browse as long as they liked.

Whether it was three days, five days, or a month, the store would never rush them. In the world of immortals, time and space were abundant, so no one cared about these factors.

If a customer finally decided on an artifact and expressed intent to purchase it, they only needed to pay half of the deposit and receive a receipt from the store before they could truly examine the item in person.

Once the actual item matched the information shown in the illusion array, it was time to negotiate the price. If an agreement could be reached, the remaining payment would be made, leaving both parties satisfied. If not, the store had to refund the deposit unconditionally, without any excuses.

These industry standards apply throughout the entire Immortal Realm, not just in Haoyuan Heavenly Market. To be honest, they’re quite fair.
The main responsibility of each Heavenly Market’s regulatory department is to supervise merchants and protect customers’ rights.
Exploiting customers by virtue of being in a dominant position is extremely rare in the Immortal Realm, unless in remote areas where oversight is weaker.
Immortals, after all, are far superior to mortals in every aspect; whether buyers or sellers, they all possess sufficient self-discipline.
Having become immortals, they can’t afford to lose face!
A mortal may lose their reputation and die after living just a few decades, and after reincarnation, no one knows what kind of character they had in their past life. But immortals can’t do the same—once their reputation is tarnished, it may take tens of thousands of years to clean it up. Changing one’s name over such matters means an unpredictable change in one’s fate, and much of the hard-earned fortune and opportunities could be lost.
Even mortals understand the principle that “Heaven watches what people do.” The Immortal Realm is even closer to the Heavenly Dao, so Heaven sees everything more clearly.
Those who practice cultivation and seek the Dao pay special attention to this. It’s not worth bearing the label of a “villain” for a little gain.
You can be arrogant or evil, but no true immortal wants to be a despicable person despised by everyone.
“I closed the first deal!”
Two hours after the first customer entered the store, Fei Yun rushed over to Su Che, beaming with joy.
The female immortal she served was the seventh customer to enter the Magic Artifact Appraisal Room. Unexpectedly, she had a bold personality, even more so than men, and spent money without hesitation.
She ended up being the first to complete a transaction—without even haggling—spending 2,000 Immortal Crystals to get a top-quality immortal artifact.
“That female immortal said her sect is quite special, called the ‘Myriad Phenomena Artifact Forging Sect,’ famous for crafting artifacts…”
At this point, Fei Yun deliberately paused to provoke Su Che’s curiosity…
Sure enough, Su Che asked, “If it’s a sect famous for crafting artifacts, why do they still need to spend Immortal Crystals to buy magic artifacts from us?”

Fei Yun then said, “The reason it’s special isn’t the artifact refinement process, but rather the fact that each disciple’s life artifact must be upgraded in grade and power by devouring ordinary artifacts. This results in there not being enough immortal artifacts produced within the sect to distribute. Most of the disciples have to find their own ways, purchasing artifacts with attributes similar to their own life artifacts and matching principles.”
“Devouring artifacts?”
Hearing this, Su Che immediately realized that Fei Yun was truly lucky—her first customer was an extremely rare and valuable client.
“That’s right, a major client!”
Fei Yun, seeing through Su Che’s thoughts, said proudly, “She also said it’s rare to find a store with such an ample supply of goods. As long as we can maintain this level of stock, next time she’ll bring a large group of her disciples to support us. Well, am I not lucky?”
“Not just lucky—she’s truly blessed by heaven,” Su Che replied with a smile.
Fei Yun looked at him happily, probably thinking something like, ‘I only ask for your favor.’
After the joke, Su Che spoke seriously, “Has that female immortal left yet?”
“No,” Fei Yun replied. “I rushed over to Boss Su right away to report and seek your guidance.”
“Tell her that it’s just artifacts—we can provide as many as she wants. Even if it were the entire Wanxiang Artifact Refinement Sect, we could still supply them all.”
As he spoke, Su Che tapped a pouch hanging at his waist: “With me around, no matter how big the claims, I can cover for you.”
The pouch at his waist was merely decorative, embroidered with auspicious patterns meant to attract wealth. It was just for good luck since the store had just opened.
“She also said…”
Fei Yun wanted to say more but waved her hand. “Never mind, let’s talk about it later. I’m afraid she might get impatient—she’s quite hasty.”
Watching her drift away, Su Che could roughly guess what she hadn’t said.
The immortal artifacts obtained from ‘burial robbing’ in the battlefield between immortals and demons were vastly different from the new products displayed in other stores. The profound principles contained within those artifacts were far superior. After all, these were relics left by fallen immortals—these artifacts themselves had experienced countless battles and years of refinement. Coupled with seven million years of self-cultivation, their principles had become pure and refined, like aged wine—rich in flavor and intensity.

Even if they are of the same grade as the newly introduced magical artifacts, there is still a significant hidden gap between them.
“Tianxuan’s treasures are priced the same as those from other shops, but I guarantee you’ll get the absolute best!”
Su Che thought to himself, “Lao Hei, this is also one of our major advantages, a big selling point, right?”
“Of course!”
Lao Hei smirked, “I think it’s even too cheap.”
A top-grade immortal artifact is only sold for 2,000 immortal crystals. In the immortal realm, immortal artifacts and magical items aren’t very valuable.
The reason is that true immortals, who are above celestial immortals, mostly know how to craft artifacts. They usually produce batches of lower-grade immortal artifacts to sell, earning enough money to buy a mid-grade immortal artifact they can’t craft themselves, which they use as their main weapon in battle.
Basically, this is the common strategy.
Moreover, each advancement above celestial immortals takes a long time—millions of years—meaning that a well-crafted artifact can be used for a very long time as long as it isn’t destroyed, eliminating the need to replace it.
Additionally, since everyone knows how to craft artifacts, the production cost is almost transparent, leaving no room for huge profits, so the price can’t be too high.
However, once it comes to top-grade immortal artifacts, things change completely. The reason is simple: rarity makes things valuable—there are very few!
Only Great Luo Golden Immortals can craft top-grade immortal artifacts, while Immortal Emperors can craft supreme-grade ones. The problem is that at such levels, they aren’t short of money and don’t need to craft artifacts for profit. Every time they craft one, it’s done with intention.
While Su Che and Lao Hei were discussing the sales prospects of immortal artifacts, they suddenly received a message talisman from Fei Yun: “You’d better come over. That female immortal is quite serious; she wants to meet the boss in person. Her name is Princess Guanghua.”
“Princess Guanghua!”
Su Che smiled to himself, “Opening a business with the door open—of course, the more serious the customers, the better.”
A few breaths later, Su Che appeared in front of Fei Yun and that female immortal. Only then did he realize that the real “Princess Guanghua” was vastly different from his imagination.
It was a bald female immortal with a robust build, much taller than Su Che, with sharp, masculine features.
“That’s what I call individuality!”
As an immortal, one can adjust their appearance at will, so being extremely beautiful isn’t unusual. Only such a style can truly be called beautiful in terms of individuality.
“Wow, your boss is just a celestial immortal!”

Her speech was also very distinctive; from the moment she spoke, she gave off a straightforward impression. The fierce gaze of the Flower Goddess Guang fell on Su Che’s face like two steel forks, making his skin tingle.
“I’m Tian Yu. It’s an honor to meet you, Goddess Guang,” Su Che said politely.
The Flower Goddess Guang grinned, her mouth shape somewhat similar to Old Hei’s. She said, “I trouble you with this. There’s no other reason—just to confirm whether if I bring people here and they buy thousands of magical items at once, you’d get so anxious you’d jump around in panic.”
For a store, having its goods suddenly cleared out by a group of customers is indeed a very troublesome and stressful situation.
Making money is good, but if there are no goods left, the store has to close!
If you keep the store open without goods, future customers might scold you badly.
“Buy thousands of items at once?”
Su Che was slightly stunned before smiling…